Accueil | Actualités | IMRG Fashion Connect

Retour à la page d'Accueil

United Kingdom

  • Thursday, February 23rd, 2017
  • 1 America Square
    17 Crosswall, London
    EC3N 2LB
  • -

  • IMRG Fashion Connect

    1 America Square
    17 Crosswall, London
    EC3N 2LB

    Join NetBooster’s Chief Innovation Officer Kristoffer Ewald as he hosts a panel on determining lifetime customer value at IMRG Fashion Connect

IMRG Fashion Connect

Join NetBooster’s Chief Innovation Officer Kristoffer Ewald as he hosts a panel on determining lifetime customer value at IMRG Fashion Connect

IMRG Fashion Connect

Fashion is a highly competitive and fast-moving sector, where new entrants constantly look to chip away at established brands’ market share. In this congested environment, gaining new customers is a tough prospect – but keeping them is arguably tougher. 

The IMRG Fashion Connect will have a special focus on lifetime customer value – how to determine, measure and ultimately improve it – including identifying what loyalty means today and understanding cross-channel behaviour. 

This conference will provide you with insight into:

  • Getting the right marketing mix for recruiting new customers
  • Using personalisation to develop customer relationships
  • The varying customer demographics and their changing expectations
  • What makes a good customer – and how to keep them
  • The value of new and returning customers

Join NetBooster’s Chief Innovation Officer Kristoffer Ewald as he hosts a panel on determining lifetime customer value.