Archives pour la catégorie Events @fr

Cristal Festival

Emilie Chau head of Display & Programmatic  NetBooster/Artefact sera Speaker lors de l’incontournable Cristal Festival.

Cette manifestation réunit chaque année sur trois journées le monde de la communication, annonceurs, agences et médias, avec un programme de conférences & workshops sur les tendances de chaque domaine, le networking et ses opportunités de rencontres avec les marques et les acteurs des médias & de la publicité à l’international, sans oublier les compétitions mettant à l’honneur les meilleures campagnes de l’année dans vingt catégories (Data, Brand Entertainment & Content, Digital, Mobile, Media, Marketing Innovation, Integrated, Sports Marketing, Online Video, Promo & Direct, Film, Corporate & PR, Press, Outdoor, Luxury, Film Craft, Brand Culture, Design, Radio, Internet of Things).

Le thème de cette année : 

L’AUDACE

L’Audace guide l’innovation, la création et la réussite. Elle est la source d’inspiration, elle permet de transformer les projets les plus fous en réalité. Elle alimente la merveilleuse mécanique du rêve, de l’optimisme, du bonheur que chaque être humain trouve dans la réalisation de ses projets… et enfin dans la réalisation de sa destinée. Elle forge l’attitude des entrepreneurs … et elle doit continuer d’inspirer la création, l’innovation et donc porter la croissance économique.

Data Festival 2017

Programmatique : Faut-il mettre un zeste de Data dans toutes les campagnes?

Emilie Chau Head of Display & Programmatic NetBooster-Artefact participera à une table ronde dans le cadre du Data Festival 2017 qui se tiendra le 28 novembre 2017 de 14h à 22h30 à l’Aéroclub de France à Paris. Elle expliquera le rôle de la data dans les campagnes d’activation 

 

 

Technology for Marketing

Technology for Marketing (TFM) is the only marketing event in the United Kingdom entirely dedicated to martech. The event takes place on 27-28 September in Olympia London. NetBooster Group’s Chief Innovation Officer Kristoffer Ewald will take to the stage on the first day of the conference to discuss the role of bots in customer journey. In this talk Kristoffer will explain the key challenges we’re still looking to solve in Customer Journeys – missing data points from e.g. instore, and how that cross device is finally being fixed, how in home is the new battlefront. Kristoffer will also be showing how easy it is to build a Bot (using Actions on Google Home) to show an insurance quote process as an example of how inhome consumer interactions will take off, especially now that Actions support account creation and transactions.

dmexco 2017

Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue — and that certainly pays off.

The comprehensive global exposition is the heart of dmexco.
More than 50,700 visiors and 1,013 Exhibitors from all over the world came to Cologne in September 2016.

Visit us at our metapeople booth in Hall 7.1 Gang D No. 056.

Duisburg’s performance-marketing-agency metapeople is going to present its work and professional knowledge at this year’s leading fair for digital marketing. As a warm-up to the dmexco, the agency is organising  Performance Night, taking place on the 12th August at the Wolkenburg in Cologne.

Performance Night by metapeople

Performance Night is the event for networking on the night before dmexco. During the last 12 years, Performance Night has become an established institution and promises an exciting evening for marketing decision makers from around the world with many opportunities for networking. Last year’s 12th edition was a great success with 1400 participants from more than 20 countries and 17 sponsors.

For more information please visit: www.performance-night.com