Office Depot offers the largest selection of office products in the world, they are leaders in providing their customers with solutions that allow their business to run smoother. metapeople has been successfully working on Performance Marketing projects for Office Depot since 2012.
- Office Depots’ main goal was to gain new customers and to increase online sales
- Additional goals included the reduction of the costs-per-order as well as the improvement of used landing pages
- Office Depot wanted to optimise the quality of their keywords, ad copy and landing pages
- Office Depot chose metapeople to implement their SEA/PPC strategy in the D-A-CH and B-N regions. NetBooster was contracted for the UK, Italy, Republic of Ireland and Spain.
- Account re-structuring was carried out in the ad group as well as on a campaign level.
- The ad groups were made as specific as possible and one campaign was launched per SKU.
- Different Google features were used as well as new betas such as RLSA, DSA and GDN with remarketing
- Fully transparent, and real time tracking was implemented across all markets and channels.
Optimization of landing pages, keywords and ad copies
Efficient scaling of the campaigns led to an impressive increase in conversions
CPO was halved from Q2 to Q3