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Allianz Global Assistance

Allianz Arena

Allianz Global Assistance were looking for a partner who could handle their online Acquisition strategy though an integrated approach including all suitable digital channels across several markets in Europe.

Challenge

  • Activate digital channels in more countries to increase new client acquisition
  • Ensure international roll out is well co-ordinated in all essential markets
  • Offer professional suggestions on new channels depending on the market, whilst keeping the sales acquisition targets in mind

Solution

  • NetBooster rolled out PPC campaigns and provided SEO support globally
  • Additionally, sales on the PPC side were supported with Display campaigns, which were managed using real time bidding
  • NetBooster provided an integrated reporting solution, including re-duplication and conversion attribution.

Results

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PPC central accounts

More than 15 local PPC accounts were launched & managed from France

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Pay Per Click local accounts

Successful tests were handed over to local branches for fine-tuned campaigns

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RTB central accounts

In addition to PPC, 4 test markets were launched on RTB channels to gain potential new clients

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