Allianz Global Assistance
Allianz Global Assistance were looking for a partner who could handle their online Acquisition strategy though an integrated approach including all suitable digital channels across several markets in Europe.
- Activate digital channels in more countries to increase new client acquisition
- Ensure international roll out is well co-ordinated in all essential markets
- Offer professional suggestions on new channels depending on the market, whilst keeping the sales acquisition targets in mind
- NetBooster rolled out PPC campaigns and provided SEO support globally
- Additionally, sales on the PPC side were supported with Display campaigns, which were managed using real time bidding
- NetBooster provided an integrated reporting solution, including re-duplication and conversion attribution.
PPC central accounts
More than 15 local PPC accounts were launched & managed from France
Pay Per Click local accounts
Successful tests were handed over to local branches for fine-tuned campaigns
RTB central accounts
In addition to PPC, 4 test markets were launched on RTB channels to gain potential new clients