Analysis: Airlines

Characteristics, experiences and learnings from metapeople

 In the airline sector the online market is highly competitive. OTAs and price comparisons increase the competitive pressure on airlines. If airlines want to prevail on this market, they need customized Performance-Marketing. 

In order to succeed with Performance-Marketing for airlines, specific knowledge about the particular requirements of the market is needed: what does the typical flight booking process look like in the internet? Where are pitfalls and what mistakes should be avoided? What are the potential keywords? What impact has a keyword on generating PAX? How can target groups be addressed and how can the individual routes be advertised effectively?

For such questions and many other challenges of the airline online market metapeople has responses and solution strategies at the ready. Thanks to many years of experience in performance marketing for airlines, we were able to learn about the characteristics of the market and gain industry specific knowledge.